We write the must-have frames first: the still that prints, the shot the edit cannot live without. Everything after that is a bonus with a time attached.
Locations get a backup that is not ‘we will find a wall’. If the square is closed, the alley is already permitted.
Talent, catering, and camera department see the same document. Versioning a call sheet in three chats is how a lunch becomes a missed window.
On mixed stills/motion days the stills block is a named hour, not ‘we will grab it’. Grabbing is how the hero still is shot in leftover light.
Wrap includes a five-minute stills pull for social if the producer asked in the brief. It does not include a new concept invented at 18:40.
Promercure keeps a room on Freie Strasse, above a quiet courtyard. The work is for watch ateliers, glass labs and the museums that borrow their objects for a season. Days are short and plotted. Macro on the bench in the morning, a portrait by the Rhine window after lunch, grade before the courier.