Self-tapes include a stills-style hold and a short movement. We do not cast from a single smiling headshot.
Wardrobe tests on camera, in the key we intend to use. Fabric that photographs well in a phone snap can fail under HMI.
Agencies get selects with notes on motion, not only beauty. The person who ‘looks like the deck’ still has to walk.
Background talent is scheduled, not hoped for. A documentary-looking office still needs people who can ignore the camera.
Releases are signed before wrap, including stills usage. A film release that forgets print is a lawyer’s letter in month four.
Promercure keeps a room on Freie Strasse, above a quiet courtyard. The work is for watch ateliers, glass labs and the museums that borrow their objects for a season. Days are short and plotted. Macro on the bench in the morning, a portrait by the Rhine window after lunch, grade before the courier.